The Pitch: Promoting and advertising information for five.31.22

A digital advert from Richmond Area Tourism’s newest marketing campaign.

Richmond Area Tourism launched a brand new advert marketing campaign geared toward attracting guests amid considerations over rising gasoline costs. Referred to as “Get Right here on a Tank of Gasoline or Much less,” the digital marketing campaign contains 15-  and 30-second YouTube movies and rolled out throughout Nationwide Journey and Tourism Week.

Regionally produced PBS docuseries “The Good Highway” was nominated for 2 nationwide Daytime Emmy Awards. The nominations, crediting director and editor Andy Deunsing, are within the Excellent A number of Digital camera Modifying class for life-style packages and Excellent Directing Staff for a a number of digital camera daytime nonfiction program.

The nominations are for the present’s eight-episode second season, which featured music and engineering by In Your Ear Studios and digital actuality results by VArtisans. Native producer Craig Martin co-created and cohosts the present. Awards might be introduced in June.

Addison Clark was employed by NuSpine Chiropractic, a subscription chiropractic service supplier opening in Glen Allen. Work contains selling and promoting its grand opening and offering ongoing advertising companies. The company labored with consumer First Nationwide Financial institution Small Enterprise Finance to develop a multi-channel recruitment marketing campaign. The marketing campaign included a video, social media and electronic mail promoting and an internet site replace.

Addison Clark is growing a paid and natural promoting technique for Sana USA, a U.S. and Canadian model of European residence kitchen equipment firm Sana. The company additionally was employed by Cosmopolitan Her, an e-commerce girls’s life-style model, for paid social and pay-per-click campaigns.

Punch’s model design work for Actually Good Tools.

Punch collaborated with Sticks & Mud Consulting’s Suzanne Abbot on model design for Actually Good Tools, a neighborhood reconditioned work vehicles and particles assortment gear provider. Work included a brand new brand, tradeshow artwork and advertising collateral with a tear-away enterprise card.

Taylor Goodwillie

Suzanne Shaw

Lewis Media Companions employed Taylor Goodwillie as a paid search analyst. Suzanne Shaw was employed as advert operations lead.

Rian/Hunter Manufacturing’s Katie Boyle-Martonik was the sound designer and mixer on “Turning into Annika,” a documentary profiling the life and profession of golf icon Annika Sorenstam. The documentary premiered this month on Golf Channel and was produced by an all-female manufacturing crew in collaboration with NBC Sports activities, the US Golf Affiliation, Greenlight Manufacturing and Go Company.

Rian/Hunter gained a bronze on this 12 months’s Richmond Present for sound design work for Webex by Cisco.

Padilla was named Norwegian Seafood Council’s PR company of file within the U.S. The company is main an built-in advertising program geared toward growing demand for and worth of Norwegian seafood within the U.S., with help from its Richmond workplace. Padilla was chosen in a aggressive search.

Acquainted Creatures was named company of file for Crunch Health, following its latest Crunch Mode marketing campaign for the health membership chain. Launched in early 2022, the marketing campaign was credited with a 28 p.c enhance in leads for Crunch and a 6 p.c enhance in memberships within the first quarter of this 12 months in comparison with the earlier quarter. Future work will embody a brand new TV spot and nationwide radio adverts.

A few of Pink Orange’s design work for Armada Hoffler.

Pink Orange Studio accomplished an annual report for Armada Hoffler. The report highlights the Virginia Seaside-based REIT’s progress in 2021 and presents monetary information to shareholders. Different work for the corporate has included designs for commerce present reveals, a development brochure, social media graphics and slide decks.

The Concept Heart acquired a silver within the forty third annual Telly Awards for a 30-second ad created for Henrico CASA. Filmed regionally with volunteer actors linked to the nonprofit, the advert was produced by Concept Heart’s Maurice McNeil and highlights the function that court-appointed particular advocates play for kids experiencing home violence.

The Pitch: Advertising and marketing news for 5.31.22