How To Design Moral Storytelling

How do you inform tales with manufacturers and creatives, ethically?

Nicole Solis-Sison is a multi-racial DACAmented social observe artist, artistic director, producer and educator primarily based in Brooklyn, New York. Solis-Sison’s work focuses on cultural fairness, variety and sustainability in digital discourse throughout the artwork, media and movie industries. Her emphasis in digital content material technique has paved the best way for manufacturers and expertise companies to streamline their content material in rising markets serving as an educator at General Assembly and artistic director for Matter Media Group. At the moment, she is a co-producer for a documentary known as Undocumented Justice, in regards to the first DACA lawyer, Luis Cortes Romero, to argue a case earlier than the nation’s Supreme Courtroom whereas serving as a founding member of the Undocumented Filmmakers Collective.

Solis-Sison has collaboratively developed the primary augmented actuality dressing room software for Hole in partnership with Google throughout her time at Avametric. Solis-Sison’s works have been displayed at Yerba Buena Middle of the Arts in San Francisco, California; The 14th Manufacturing facility, Los Angeles, California; MOCA, Museum of Modern Artwork, Los Angeles, California; the Smithsonian Nationwide Museum of African American Historical past and Tradition, Washington D.C. She has engaged in public talking occasions resembling Social Media Week Los Angeles, Sundance Movie Pageant 2020, and BlackStar Movie Pageant 2020. Solis-Sison acquired her BFA at College of California, Berkeley. She is the recipient of the 2016 Eisner Award for the Highest Achievement within the Arts.

Chan: How would you outline moral storytelling?

Nicole Solis-Sison: Moral storytelling has the parts of focus and impression. Storytelling is ready to affect and encourage. An moral storyteller’s duty is to speak their focus tied into the mission and imaginative and prescient whereas being accountable to the neighborhood or viewers that they impression. With moral storytelling, there needs to be a consistency between what we are saying and what we do. The lens by which we share these tales are via humanity-based approaches to ethics by which we should ask ourselves who does this story profit and whom it could hurt.

Chan: What was your personal journey to discovering moral storytelling?

Solis-Sison: Rising up as an immigrant, I usually felt as if there have been narratives directed to immigrants that weren’t in a good mild or had been exploitative on the truth that as immigrants we base our every day habits by the use of survival. This immigrant expertise nurtured a important pondering toolkit in me to ask deeper questions round who’s telling the story, their intent, function, ethics and impression. On a each day foundation, we’re consuming fragmented storylines throughout all our media platforms with ways not restricted to greenwashing, deceptive data, twisting information, false endorsements, discrimination, the record goes on and on. As I developed into my skilled profession, I’m able to convey that important lens to the tales I craft for manufacturers, organizations and influencers to make sure that we’re crafting narratives which are positively impacting folks.

Chan: Are there any storytelling pointers or “guidelines” that you just wish to stay by?


  1. Ask your self, are you the most effective individual to inform this story? Don’t inform others’ tales and body them as your personal.
  2. Communicate from the reality. Keep true to your information.
  3. Share tales that may be confirmed by information or figures in relation to your mission. Don’t use information or information to fragment or exaggerate the place you really are with impression.
  4. Don’t put folks in conditions the place they’re compelled to inform a narrative they’d not be comfy sharing. Don’t carry out extractive storytelling practices.
  5. Shield identities when telling a narrative.
  6. Be genuine along with your intent and function.
  7. Be clear. Share what is feasible and what’s not doable.

Chan: What manufacturers or people are doing this the suitable method?

Solis-Sison: Moral storytelling can be utilized in varied sectors. Listed here are an inventory of manufacturers, people and organizations that I imagine are doing moral storytelling the suitable method:

Lush Cosmetics is a beauty model devoted to creating ethically-sourced, low-waste, and cruelty free merchandise whose model voice is devoted to making a secure atmosphere for his or her viewers that aligns with their merchandise. Their marketing campaign “Social Departure” launched on November twenty sixth, 2021, states “We’re saying goodbye to Fb, Instagram, Snapchat and TikTok till these platforms can present a safer atmosphere for his or her customers. The intense results of social media on psychological well being are being ignored by these platforms.” The CEO and Co-Founder Mark Contantine, intersects their imaginative and prescient with the assertion on their web site “I’ve spent all my life avoiding placing dangerous components in my merchandise. There’s now overwhelming proof we’re being put in danger when utilizing social media. I’m not keen to show my clients to this hurt, so it’s time to take it out of the combination.”

ReWeave L.A. is a sustainable luxurious model by inside designers Debbie Ouyang and Julie Benniardi that’s clear with their mission and impression. “We make considered one of a sort items from material samples sourced from main inside design showrooms. We by no means throw away any contributions. Whereas some items may not discover a new residence instantly, we’re dedicated to putting each swatch inside our patchwork designs.”

Asia Jackson attracts from their private expertise of being a Black Asian to lift consciousness on how Black Asians are sometimes erased from the dialog of Asian illustration by sourcing articles and information that help their exclusion. Jackson sources information and ties it again to her personal private expertise, “In 2018, Teen Vogue printed an article titled, ‘29 Asian Actors You Could Not Know However Ought to’ Of these 29 actors, 10 had been blended with white and 0 had been blended with Black.”

Aja Dang began sharing their $200,000.00 debt journey on their YouTube channel and since then they’ve been extremely clear about their expertise eliminating their debt. She is the primary one to share what is feasible and never doable when conquering debt. Everybody’s debt appears to be like totally different. In a current YouTube Shorts, they share how they create a personalised finances plan for every paycheck whereas together with the tip of “put apart 30% for taxes to save lots of your self from stress throughout tax time.”

Define American is a media and tradition group targeted on elevating immigrant narratives. They draw from the better neighborhood tales that convey folks collectively to ask “How do you Outline American?” Their ways empower others to share their tales and take possession of their tales as they provide totally different views exterior of the conversations occurring in mainstream media right this moment.

Chan: What are attention-grabbing cultural traits for 2022 that you’ve got had an eye fixed on?

Solis-Sison: As a artistic director for creators, I can’t assist however regulate the creator financial system that retains on rising. Largely because of the progress of platforms like Instagram and YouTube paired with rising platforms like TikTok and Discord, there’s a mass emergence of latest creators that at the moment are grappling with their very own methods of proudly owning their story and the ethics round having such a big platform of affect. One other cultural development is model function and activism gaining an significance. In a 2018 survey done by Nielson, 81% of shoppers really feel that firms ought to take motion to enhance the atmosphere. Now, with this must fulfill client urge for food, it’s no surprise manufacturers are taking brief cuts by embracing greenwashing ways relatively than bettering their enterprise construction.

Chan: What’s one final piece of recommendation?

Solis-Sison: Moral storytelling is tough work. It’s meant to be. When you make investments on this observe, you’ll come out the opposite facet pleased with what you stand for and the impression you make on folks’s lives.