ICS 2022: Bhaskar Chatterjee (left) and Abhishek Gulyani In 1970, Milton Friedman said, “The business of business is business.” Five decades later, the business of business is not just business but socially responsible business. Bhaskar Chatterjee, chief executive officer of Anil Agarwal Foundation (Vedanta Group) addressed a session on ‘the […]
Art of Business
MASSEY: The Art Of Storytelling | Local News
I often make mention of our living in the information age, a time when knowledge is at our fingertips. But in the days before social media, the internet, television, radio, photography, telephone, telegraph, and newspapers there was storytelling. Cultures used storytelling to communicate, to educate, and to pass down their […]
How Osmo’s Global Head Of Communications Uses Storytelling To Create A Legacy Brand Recognition
Shawn Smith, global head of communications at Osmo from BYJU’S Jevone Moore/Full Image 360 Storytelling is imperative for a brand’s existence and longevity. It’s not just about sharing a company’s origins but bringing different brand elements to life through specific narrative tools. Good storytelling drives conversions and ROI. It’s been […]
ANIMATION RENAISSANCE FUELED BY TECH ADVANCES, NEW STORYTELLERS AND LOCAL CONTENT
Animal Logic approaches each film it works on as a new opportunity to evolve artistically and technically. “We first consider the story and then we look for the best way to represent it visually,” according to Johnston. “This has allowed each of the films we’ve worked on to have their […]
Kevin Costner Co-Founded App, HearHere, Announces Strategic Rebrand To Autio
SANTA BARBARA, Calif. (PRWEB) June 01, 2022 HearHere, the Kevin Costner founded mobile audio entertainment app, announced today its rebranding to Autio. Autio will continue to offer location-based storytelling with the company doubling down on their mission: audio for travel. In addition to the Autio rebrand, the company is […]
CTech’s Book Review: Pixar’s storytelling lessons for Startup Nation
Yehiel Atias is the Co-Founder and CTO of Hexa, a service that helps create, manage, and distribute 3D commerce assets. He has joined CTech to share a review of “Creativity, Inc.” by Amy Wallace and Edwin Catmull Title: “Creativity, Inc.” Author: Amy Wallace and Edwin Catmull Format: Audiobook Where: Commute […]